When in Texas, go big — as in bigger, bolder and brasher at W Dallas Victory. Situated in the heart of Dallas, moments from the American Airlines Center and top shopping and dining, this hotel is in the epicenter of all that’s new, now and next. It begins with the boutique accommodations; replete with cheeky Southern décor, state-of-the-art amenities and thoughtful luxury touches, they offer guests a cool, comfortable vantage point from which to explore downtown. While local attractions beckon, the hotel offers plenty of opportunities for excitement, exploration and rejuvenation. Unwind with a massage at Bliss® Spa Dallas, savor American gastropub cuisine at Cook Hall and tap into the energy of Dallas at The Living Room.